We are seeking a passionate and experienced Senior Copywriter to lead website content creation across client projects. The ideal candidate should have a strong background in crafting engaging, user-focused copy that aligns with brand tone and drives digital performance. This is a client-facing role, requiring excellent communication skills and the ability to present and defend content strategies to both internal stakeholders and external clients.
Responsibilities:
- Write and edit high-quality website content including landing pages, service/product pages, homepage messaging, and CTAs.
- Align content with each client's business tone and brand identity.
- Adapt writing style (British or American English) based on the client’s target audience and regional requirements.
- Manage multiple website content projects simultaneously and independently, ensuring timely delivery and quality output.
- Collaborate with design, SEO, and strategy teams to ensure content aligns with UX and marketing goals.
- Develop and maintain brand voice guidelines across projects.
- Present content to clients, gather feedback, and make revisions accordingly.
- Stay updated with SEO trends and digital/UI/UX content best practices.
Requirements:
- 5+ years of professional copywriting experience with a focus on websites.
- Strong portfolio showcasing website content work.
- Exceptional written and verbal communication skills.
- Proven experience working with design/dev/SEO teams in a digital environment.
- Comfortable in client presentations and feedback sessions.
- Proficiency in adapting tone for various industries and audiences.
- Ability to switch between British and American English styles as per project needs.
- Ability to curate plagiarism-free and unique content with the help of AI tools.
- Strong time management skills and the ability to handle multiple projects independently.
- Understanding & experience of foreign markets is a plus.
